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The Rainmaker Blog

The Rainmaker Blog

Google Ads – Click Through Rate (CTR) Benchmarks 2019

  We have now got access to some published data, tracking Google Ads Click-Through Rates (CTR’s) across a fairly wide spectrum of industries. The published data has been derived from a sample size of around 15,000 Google Ads Campaigns spread over a wide range of verticals/industries. This gives us valuable insights into critical indices such as click-through rates across specific industries. One may well argue that this is a rather limited sample size and may not be an accur Read More...

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